SEO. SEO. SEO.
It’s just about all anyone is worried about in the digital marketing world these days.
We understand that when it comes to SEO (short for Search Engine Optimization) the more you know, the better. Knowledge is power.
Although it is important to remember that just because you may be some fancy certified SEO expert, does not mean your blog or website will be successful.
In a previous post, we discussed 8 SEO mistakes that you should avoid making.
A few of those 8 mistakes are listed here, but this infographic clearly and beautifully displays them.
Check it out…
Infographic courtesy of Optus Digital.
Some of the “biggest fails” are pretty obvious to those of us who have been blogging for some time, i.e. duplicate content, spammy links, and disallowing the search engines to index your website.
But what about the less obvious ones like these?
- Amateur website design: Luckily, for those of you using Empower Network’s Kalatu blogging platform, we have this covered for you. All of our themes are professionally designed, and done so in a way to create a user-friendly experience when visitors are on your blog.
- Irrelevant content: It is SO important to know your target audience. So don’t be silly and write content that your readers would not be interested in. If you receive the most engagement from your personal posts, or posts about a particular subject (urban gardening, fashion, etc), then hone in on that subject and plan your content strategy around it.
- Ignoring “techie” stuff: Again, if you are using Kalatu, we’ve got you covered. Empower Network’s dedicated tech team has ensured in numerous ways that your Kalatu blog is as visible as it can be in the search engines. Just blog daily, and we’ve got the rest under control!
The Kalatu platform is built to boost your SEO as much as possible. This is done by creating an easy navigation system, implementing on-page SEO tactics, ensuring quick page load speed, and taking care of all the technical mumbo-jumbo so you don’t have to.
What were your biggest takeaways from this infographic?
Tell us in the comments!
